Virgin Media has revealed how British sports fans created what has been dubbed Second Screen Sunday as they turned to Virgin TV Anywhere to follow the final day of the Premiership on multiple screens during one of the busiest weekends of the sporting calendar.
Virgin Media saw a 38% increase in people using the service, which allowed customers to watch different TV channels at the same time yesterday. The number of viewers peaked at 3.30pm, just before the end of the first half and the first of Man City's two goals. Sky Sports 1 and Sky Sports 2 were the most-watched channels online, accounting for around 50% of all viewing online and more than a quarter of all content viewed on the Virgin TV Anywhere service.
As families turned to their TVs and web devices for entertainment, sports fans in Virgin Media homes were treated to four channels of live football alongside live coverage of the Giro DItalia cycling and the Spanish F1 Grand Prix. Available through their TiVo boxes, laptops, tablets and smartphones thanks to Virgin Medias superfast fibre network, sports fans could keep up with the action no matter who was in control of the remote.
While yesterdays coverage kept thousands of viewers captivated on Virgin TV Anywhere, last Wednesday's match created a similar spike as viewers watched Man City all but secure the Premier League trophy. Sky Sports 1 was by far and away the most-watched channel that day, accounting for a whopping 44% of all viewing online and 20% of all content viewed on the Virgin TV Anywhere service.
Sports coverage is hugely popular on Virgin TV Anywhere, with Sky Sports 1 and BT Sport 1 frequently topping the service's most watched' channel list, as Britain's sports fans regularly turn to second screens' other than the TV to keep up with the latest sports action.
Virgin TV Anywhere is free to all Virgin Media TV customers and offers more live channels than Sky Go, with 91 available online, 40 of these channels are not available on Sky Go, including CITV, ITV, Channel 5, CBS Reality and many more. TiVo customers can watch 68 live channels on mobiles and tablets wherever there is WiFi in the UK.
For more information about Virgin TV Anywhere, click here.
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Virgin Media has revealed how British sports fans created what has been dubbed Second Screen Sunday as they turned to Virgin TV Anywhere to follow the final day of the Premiership on multiple screens during one of the busiest weekends of the sporting calendar.
