Sony's Ci Media Cloud Keeps NHRA Moving
26/04/2024
Brie Clayton April 25, 2024
0 Comments
Cloud-Based Media Asset Management and Collaboration Platform Accelerates Ingest, Editing, File-Sharing and Post-Production Workflows
Providing a safe environment for its drivers to quickly get from point A to point B is the mission of the National Hot Rod Association (NHRA). The organization has the same goal for its media asset management, and with Sony's Ci Media Cloud platform, NHRA global production workflows are moving as fast as the action on its tracks.
Some contents or functionalities here are not available due to your cookie preferences!
This happens because the functionality/content marked as Google Youtube uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.
Can't see this video? Click here!
NHRA content teams regularly ingest hours of weekly race footage, securely share and remotely edit files with teams nationwide and then deliver final assets to multiple platforms, partners, and networks - all under tight deadline pressures.
With the high volume of content NHRA generates, Ci was the logical choice for transforming its on-site and cloud-based workflows.
We want everyone to have the right tools to do their jobs efficiently and get our content out as quickly as possible, said Rob Hedrick, technical operations manager and senior director of production for the National Hot Rod Association. Sony Ci is the uniting space where everybody can go to store, edit and share assets, securely and quickly.
The NHRA team handles all production and distribution for its regular weekly TV programming, including 20 national events as part of the Mission Foods Drag Racing Series that airs on Fox Sports, plus an average of eight broadcasts on the FOX broadcast network, as well as shoulder programming, divisional and regional events. The team serves its NHRA TV OTT subscribers, multiple content delivery platforms and social media channels.
Their workload also includes managing content for in-venue experiences, post-production shows like NHRA in 30 and the Lucas Oil Sportsmen series and Pro Mod series, as well as ongoing marketing, promotional and archival content and a robust FAST channel where fans can watch content from the inception of the sport in 1951.
The team manages at least three simultaneous productions during every racing event. That translates to about four terabytes of content at each event, with anywhere between eight to 12 hours of video from as many as 50 cameras connected via fiber, wireless or directly to the cloud, and the cameras shooting content exclusively for social media.
Annually, the amount of content created by the NHRA production teams ranges between 600 to 900 hours - and every bit of that content funnels through Ci.
Getting Content Out Faster
We're dealing with multiple days' worth of multiple hours of event footage, said Megan Sewell, director of post-production for NHRA. Ci lets us break it all down and organize it by the different runs, special events or scenics [a track or surrounding area]. We have to produce multiple cut-down versions within 24 hours of an event, and we are able to put those together almost immediately. It's work that we couldn't do without Sony Ci.
Sewell recalled multiple examples of Ci saving the production team valuable time at high-profile moments. For example, following each year's final event, NHRA champions are announced and then recognized at an awards ceremony the next day with each champion celebrated with a one- to two-minute video highlight reel.
Using Ci, we're able to upload Sunday's files immediately, turn them around to create those videos overnight and have them ready for Monday, she said.
With audiences on all platforms now accustomed to on-demand content, the Ci platform's MediaLog app saves the NHRA social media team at least 90 minutes of work following each event.
Timeliness is everything since we're constantly pushing content and updates out to our fans, said Nykki Schele, senior social media manager at NHRA. Before Ci, I would have to go to the TV truck with a hard drive to get clips at the end of the night. Now, whether I am in the media room, in the pits, or at the top end of the racetrack, I can access content and get it out to our social channels immediately.
Ci makes clipping longer-form pieces into shorter social-friendly files easy and fast, and also helps remote teams and different departments share files seamlessly.
We're often creating pieces on the social side that the TV or in-venue teams would like to use, Schele said. We can dump everything into Ci, push it out to multiple departments at once, and everyone has access to the same videos, which is super helpful.
Using a cloud-based platform like Ci eliminates the need for NHRA to maintain large on-premises storage pools in its offices, especially with most people working remotely or out of multiple offices. Editors, directors, announcers, and producers are all located in different cities, but everyone is able to view everything, assemble a show, check the timing, make approvals, and then send it to its final destination.
With such a distributed team, the flexibility in how NHRA can set up separate spaces for different teams in Ci is a significant benefit. The ability to create and assign different Workspaces for various workflows and the ability to quickly share access to footage with remote team members enhances productivity.
I can easily communicate with my producer in California or a track in Saint Louis asking for video, Sewell said. Ci's cloud-based transferring and storage makes our communication so much better.
A Successful Track Record
LINK: | https://creativecow.net/sonys-ci-media-cloud-keeps-nhra-moving/... |
See more stories from creativecow |
North America Stories
09/05/2024
Factories of the Future: Aerojet Rocketdyne Completes Key Milestones in Expansion and Modernization Effort
Aerojet Rocketdyne is achieving key milestones executing the $215.6M Cooperative...
09/05/2024
NHL Draft to be First Live Televised Event from Vegas' Sphere
The 2024 Upper Deck NHL Draft will be held at Sphere in Las Vegas on Friday, June 28 and Saturday, June 29, marking the first time the event will be held in Las...
09/05/2024
WBD Nears 100M Streaming Subs, Streaming Profits Up
NEW YORK In its Q1 2024 earnings report, Warner Bros. Discovery continued to see growth in its streaming operations, adding 2 million streaming subs in Q1 2024 ...
09/05/2024
Custom Consoles Unveils M-Desk Refinements
LEIGHTON BUZZARD, U.K. Custom Consoles has announced refinements to its M-Desk Technical HA heavy duty height-adjustable desk workstation....
09/05/2024
Veritone Rolls Out AI Consulting, Services Group
DENVER Veritone has launched a consulting and services group focused on bridging the marketplace gap it says exists for seamless artificial intelligence (AI) im...
09/05/2024
Yale University's Center for Collaborative Arts and Media (CCAM) Cultivates Creativity with Blackmagic Design
Yale University's Center for Collaborative Arts and Media (CCAM) Cultivates ...
09/05/2024
Blender: Awesome Rack Focus Rig
Blender: Awesome Rack Focus Rig Simon Ubsdell May 9, 2024 0 Comments In which we build a focusing rig in the Blender compositor to enable selective fo...
09/05/2024
Peacock Orders The Office' Offshoot
Peacock has picked up a series from Greg Daniels, who developed The Office for NBC, that is set in the same universe, according to the network, as the NBC hit...
09/05/2024
Sinclair Net Income Drops To $23 Million in First Quarter
Sinclair reported lower net income in the first quarter as distribution revenues rose and ad revenue excluding political spending dipped....
09/05/2024
Vizio Reports $12.1 Million Loss for First Quarter
Vizio Holding Corp., which has agreed to be acquired by Walmart, reported a loss in the first quarter despite growth in its advertising and data businesses....
09/05/2024
Kathleen Keefe, Broadcasting Exec, Dies at 68
Kathleen Keefe, who served as VP of sales for both Hearst Television and Post-Newsweek Stations, died peacefully in her sleep at her home in Roxbury, Connecticu...
09/05/2024
Future Today Adds Movies From Warner Bros Discovery to Fawesome
Streaming company Future Today said it made a deal with Warner Bros. Discovery that will bring 46 movies to Future Today's Fawesome channel....
09/05/2024
Warner Bros. Discovery Reports $966 Million First-Quarter Loss
Despite reporting a profit for its direct-to-consumer business, Warner Bros. Discovery reported a big loss as it took huge write-downs in the first quarter....
09/05/2024
Nexstar Reports Higher Net Income in First Quarter
Nexstar Media Group reported higher first-quarter earnings and said that it cut losses at The CW by $50 million year-over-year....
09/05/2024
Fubo Grabs Viewer Attention, According to TVision Study
Fubo, the sports-focused streaming service, scored high in getting its viewers attention, according to a study conducted by measurement and analytics company TV...
09/05/2024
SailGP Expanding LiveLineFX Graphics Platform to Other Sports
LONDON SailGP, which sponsors high-speed boat racing events worldwide says it is developing its LiveLineFX sports graphics platform for use in other sports....
09/05/2024
Disney, WBD to Offer Streaming Bundle Starting this Summer
BURBANK, Calif. Starting this summer, U.S. consumers will be able to purchase a new streaming bundle offered by Disney and Warner Bros. Discovery that includes ...
09/05/2024
Paramount Global Selects Amdocs Vubiquity to Provide Mana...
Amdocs (NASDAQ:DOX), a leading provider of software and services to communications and media companies, today announced that Vubiquity, an Amdocs company, has b...
09/05/2024
CueScript Awarded Best of Show for CueFlip at NAB 2024
CueScript, the leading developer of professional teleprompting solutions, has announced that its CueFlip screen-to-screen folding field prompter has won in this...
09/05/2024
Mother's Day Ideas from CBC
Capitol Broadcasting has a myriad of ways to celebrate Mom! In honor of Mother's Day, here are a few ideas CBC divisions have to help you honor, or remember...
09/05/2024
Scripps Appoints New President and CEO of the Scripps Howard Fund
CINCINNATI Meredith Delaney has been appointed president and CEO of the Scripps Howard Fund, the philanthropic arm of The E.W. Scripps Company....
09/05/2024
Walmart Launches the Onn. 4K Streaming Device
Following leaks earlier this month of Walmart's plans to launch a new 4K streaming box, Walmart has officially unveiled the Onn. 4K Pro, a hybrid streaming ...
09/05/2024
DirecTV Adds More CW Stations
DirecTV continues to add CW affiliates to its streaming line-up, with the addition of four stations owned by Gray Television....
09/05/2024
Takeshi Kitano's film KUBI graded with DaVinci Resolve
Takeshi Kitano's film KUBI graded with DaVinci Resolve Brie Clayton May 8, 2024 0 Comments Blackmagic Design today announced that DaVinci Resolve ...
09/05/2024
zweiB updates to latest version of R&S CLIPSTER
zweiB updates to latest version of R&S CLIPSTER Brie Clayton May 8, 2024 0 Comments Specialist in deliverables for cinema, events and trade shows Ro...
09/05/2024
Simplify Your Filmmaking with Portable Lights
Simplify Your Filmmaking with Portable Lights Sean Alami May 8, 2024 0 Comments Discover the sleek, mobile Zhiyun lights that enhance cinematic scenes...
09/05/2024
The Benefits of using an Audio Interface
The Benefits of using an Audio Interface Colin Smith May 8, 2024 0 Comments This tutorial takes you through the hardware and software benefits of usin...
09/05/2024
Mother's Day Idea from CBC
Capitol Broadcasting has a myriad of ways to celebrate Mom! In honor of Mother's Day, here are a few ideas CBC divisions have to help you honor, or remember...
09/05/2024
Lachlan Murdoch Sees Progress Toward Sports Streaming Product
Fox CEO Lachlan Murdoch said his company, The Walt Disney Co. and Warner Bros. Discovery are in a two-minute drill to get their streaming sports joint venture t...
09/05/2024
Dale Earnhardt Jr. Joins Prime Video's NASCAR Team
NASCAR legend Dale Earnhardt Jr. is joining the Prime Video broadcast booth when the streaming network begins NASCAR Cup Series coverage next year. Earnhardt Jr...
09/05/2024
Nexstar Pitches Sports on The CW, Extra Reach Via Stations (Upfronts)
If upfront advertisers are looking for reach, Nexstar Media Group believes its base of local stations gives it a unique way to achieve that goal....
09/05/2024
Pluto TV Debuts NBCUniversal Local Streaming News Channels
NBCUniversal Local's 15 NBC and Telemundo local and regional streaming news channels begin launching on Pluto TV this month, starting May 8 with five channe...
09/05/2024
Don't Tell Mom the Babysitter's Dead' Debuts on BET Plus May 16
BET Plus said it has set May 16 as the premiere date for its original movie Don't Tell Mom the Babysitter's Dead....
09/05/2024
Disney's Rita Ferro Is Banking on Sports, Streaming, Tech (Upfronts)
Heading into the upfront, the advertising market is noticeably healthier than it was a year ago, Rita Ferro, president of global advertising sales at The Walt D...
09/05/2024
Steve Thrap, Longtime Staples Center VP of Broadcast Ops and Beloved Industry Stalwart, Dies at 72
Steve Thrap, Longtime Staples Center VP of Broadcast Ops and Beloved Industry St...
09/05/2024
SVG College Sports Media Awards: 2024 Finalists Unveiled; ACC Network's Roddy Jones to Host Ceremony on May 29
SVG College Sports Media Awards: 2024 Finalists Unveiled; ACC Network's Rodd...
09/05/2024
Into the Unknown: Teaser for Joko Anwar's Nightmares and Daydreams' Unveils a Sci-fi Supernatural Universe
Back to All News Into the Unknown: Teaser for Joko Anwar's Nightmares and ...
09/05/2024
Keep the Faith: The Believers' Returns for Season 2
Back to All News Keep the Faith: The Believers' Returns for Season 2 Entertainment 09 May 2024 GlobalThailand Link copied to clipboard Responding to ...
09/05/2024
Honkai: Star Rail' Blasts Off on GeForce NOW
Gear up, Trailblazers - Honkai: Star Rail lands on GeForce NOW this week, along with an in-game reward for members to celebrate the title's launch in the cl...
08/05/2024
Saved! and Rudo y Cursi Among Films With May Anniversaries
Diego Luna's character Beto aims to play professional soccer in Carlos Cuar n's film Rudo y Cursi....
08/05/2024
Aerojet Rocketdyne Selected by DoD to Demonstrate Powder-in, Engine-out Hypersonic Propulsion Manufacturing
Aerojet Rocketdyne delivers a broad range of capabilities to support hypersonic ...
08/05/2024
L3Harris is Advancing the Future Fleet by Delivering Integrated Solutions
Selected by Fincantieri Marinette Marine, L3Harris is the shipboard design integrator and a key partner on the Fincantieri team for delivering critical subsyste...
08/05/2024
Tegna, Indiana Fever Expand Broadcast Distribution to 11 Additional Markets
TYSONS, Va. Tegna Inc. and the Indiana Fever have announced they have expanded the broadcast distribution of 17 Fever WNBA games to 11 additional markets....
08/05/2024
Comcast Business Boosts Internet Speeds
PHILADELPHIA Comcast Business has increased Internet speeds for customers, nationwide, at no additional cost and has introduced its fastest Internet plans yet ...
08/05/2024
Clear-Com to Showcase Cutting-Edge Communication Solution...
Clear-Com , a renowned provider of professional real-time communication solutions, is thrilled to announce its participation at InfoComm 2024, the largest profe...
08/05/2024
MRMC Achieves its Second Kings Award for Enterprise
Mark Roberts Motion Control (MRMC), a Nikon company, is one of the 252 organisations recognised with a prestigious King's Award for Enterprise. Announced to...
08/05/2024
EditShare goes beyond storage at MPTS
EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, is exhibiting ...
08/05/2024
Magnifi and Linius Fuse Live and Archive Content to Redef...
Magnifi by VideoVerse an AI-driven video technology company and powerful video-editing SaaS platform is pleased to announce a strategic partnership with Linius ...
08/05/2024
NVIDIA RTX GPU Connects DaVinci Resolve to Power
NVIDIA RTX GPU Connects DaVinci Resolve to Power Brie Clayton May 8, 2024 0 Comments Two of the most important questions that the Creative COW audienc...
08/05/2024
Q&A with Visiting Artist Lei Liang
Q&A with Visiting Artist Lei Liang The acclaimed composer discusses his collaboration with Boston Conservatory, his work as a research artist, and what it mea...