Sony's Ci Media Cloud Keeps NHRA Moving
26/04/2024
Brie Clayton April 25, 2024
0 Comments
Cloud-Based Media Asset Management and Collaboration Platform Accelerates Ingest, Editing, File-Sharing and Post-Production Workflows
Providing a safe environment for its drivers to quickly get from point A to point B is the mission of the National Hot Rod Association (NHRA). The organization has the same goal for its media asset management, and with Sony's Ci Media Cloud platform, NHRA global production workflows are moving as fast as the action on its tracks.
Some contents or functionalities here are not available due to your cookie preferences!
This happens because the functionality/content marked as Google Youtube uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.
Can't see this video? Click here!
NHRA content teams regularly ingest hours of weekly race footage, securely share and remotely edit files with teams nationwide and then deliver final assets to multiple platforms, partners, and networks - all under tight deadline pressures.
With the high volume of content NHRA generates, Ci was the logical choice for transforming its on-site and cloud-based workflows.
We want everyone to have the right tools to do their jobs efficiently and get our content out as quickly as possible, said Rob Hedrick, technical operations manager and senior director of production for the National Hot Rod Association. Sony Ci is the uniting space where everybody can go to store, edit and share assets, securely and quickly.
The NHRA team handles all production and distribution for its regular weekly TV programming, including 20 national events as part of the Mission Foods Drag Racing Series that airs on Fox Sports, plus an average of eight broadcasts on the FOX broadcast network, as well as shoulder programming, divisional and regional events. The team serves its NHRA TV OTT subscribers, multiple content delivery platforms and social media channels.
Their workload also includes managing content for in-venue experiences, post-production shows like NHRA in 30 and the Lucas Oil Sportsmen series and Pro Mod series, as well as ongoing marketing, promotional and archival content and a robust FAST channel where fans can watch content from the inception of the sport in 1951.
The team manages at least three simultaneous productions during every racing event. That translates to about four terabytes of content at each event, with anywhere between eight to 12 hours of video from as many as 50 cameras connected via fiber, wireless or directly to the cloud, and the cameras shooting content exclusively for social media.
Annually, the amount of content created by the NHRA production teams ranges between 600 to 900 hours - and every bit of that content funnels through Ci.
Getting Content Out Faster
We're dealing with multiple days' worth of multiple hours of event footage, said Megan Sewell, director of post-production for NHRA. Ci lets us break it all down and organize it by the different runs, special events or scenics [a track or surrounding area]. We have to produce multiple cut-down versions within 24 hours of an event, and we are able to put those together almost immediately. It's work that we couldn't do without Sony Ci.
Sewell recalled multiple examples of Ci saving the production team valuable time at high-profile moments. For example, following each year's final event, NHRA champions are announced and then recognized at an awards ceremony the next day with each champion celebrated with a one- to two-minute video highlight reel.
Using Ci, we're able to upload Sunday's files immediately, turn them around to create those videos overnight and have them ready for Monday, she said.
With audiences on all platforms now accustomed to on-demand content, the Ci platform's MediaLog app saves the NHRA social media team at least 90 minutes of work following each event.
Timeliness is everything since we're constantly pushing content and updates out to our fans, said Nykki Schele, senior social media manager at NHRA. Before Ci, I would have to go to the TV truck with a hard drive to get clips at the end of the night. Now, whether I am in the media room, in the pits, or at the top end of the racetrack, I can access content and get it out to our social channels immediately.
Ci makes clipping longer-form pieces into shorter social-friendly files easy and fast, and also helps remote teams and different departments share files seamlessly.
We're often creating pieces on the social side that the TV or in-venue teams would like to use, Schele said. We can dump everything into Ci, push it out to multiple departments at once, and everyone has access to the same videos, which is super helpful.
Using a cloud-based platform like Ci eliminates the need for NHRA to maintain large on-premises storage pools in its offices, especially with most people working remotely or out of multiple offices. Editors, directors, announcers, and producers are all located in different cities, but everyone is able to view everything, assemble a show, check the timing, make approvals, and then send it to its final destination.
With such a distributed team, the flexibility in how NHRA can set up separate spaces for different teams in Ci is a significant benefit. The ability to create and assign different Workspaces for various workflows and the ability to quickly share access to footage with remote team members enhances productivity.
I can easily communicate with my producer in California or a track in Saint Louis asking for video, Sewell said. Ci's cloud-based transferring and storage makes our communication so much better.
A Successful Track Record
LINK: | https://creativecow.net/sonys-ci-media-cloud-keeps-nhra-moving/... |
See more stories from creativecow |
More from Creative COW
18/05/2024
DHD Elevates the Art of Podcast Production
DHD Elevates the Art of Podcast Production Brie Clayton May 17, 2024 0 Comments Hero image: the DHD DX2 base and expansion modules Latest-generation ...
17/05/2024
Demystifying Post-Production: Introducing Cinema 4D Particles Week 4
Demystifying Post-Production: Introducing Cinema 4D Particles Week 4 Brie Clayton May 17, 2024 0 Comments With the spring release of Maxon One, we...
17/05/2024
Takashi Yamazaki Film Godzilla Minus One Graded with DaVinci Resolve Studio
Takashi Yamazaki Film Godzilla Minus One Graded with DaVinci Resolve Studio Brie Clayton May 17, 2024 0 Comments Hero image credit: 2023 TOHO CO., LT...
17/05/2024
Sterling Event Group Streamlines Live Event Productions with AJA
Sterling Event Group Streamlines Live Event Productions with AJA Brie Clayton May 17, 2024 0 Comments Live event productions only happen once, which ...
17/05/2024
ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K
ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K Brie Clayton May 16, 2024 0 Comments Blackmagic Design announced today that Yoic...
17/05/2024
Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vook, and Vancouver Film School
Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vo...
16/05/2024
Sony Pictures Post Production Services Completes Expansion of its Sound Facilities
Sony Pictures Post Production Services Completes Expansion of its Sound Faciliti...
16/05/2024
iZotope announces RX 11 audio software, introducing new machine learning for tackling noise, and new tools for music streaming
iZotope announces RX 11 audio software, introducing new machine learning for tac...
16/05/2024
Check Out the Cine Gear Expo June 7 9, 2024 at Warner Bros. Studios in Burbank, CA
Check Out the Cine Gear Expo June 7 9, 2024 at Warner Bros. Studios in Burbank...
16/05/2024
Nouvel Photo & Film Captures Cinematic Wedding Films with Blackmagic Cinema Camera 6K
Nouvel Photo & Film Captures Cinematic Wedding Films with Blackmagic Cinema Came...
16/05/2024
Replacing Surfaces Like a Pro with Mocha AE Planar Tracking
Replacing Surfaces Like a Pro with Mocha AE Planar Tracking Levi Borland May 15, 2024 0 Comments Welcome to our comprehensive tutorial on planar track...
15/05/2024
Vega Project Uses Blackmagic Design Workflow for XR Studio in Hilton Tokyo
Vega Project Uses Blackmagic Design Workflow for XR Studio in Hilton Tokyo Brie Clayton May 14, 2024 0 Comments Blackmagic Design announced today that...
15/05/2024
Chaos Releases V-Ray 6 Benchmark
Chaos Releases V-Ray 6 Benchmark Brie Clayton May 14, 2024 0 Comments Popular Rendering Benchmark Brings Back CPU/GPU Stats in a Minute; New Benchmark...
15/05/2024
Rose City Futsal Sets New Standard for Community Sports Venues with AI-Automated Sports Production & Streaming Solution
Rose City Futsal Sets New Standard for Community Sports Venues with AI-Automated...
14/05/2024
Avid Presents - Meet the Sound Team Behind True Detective: Night Country
Avid Presents - Meet the Sound Team Behind True Detective: Night Country Brie Clayton May 13, 2024 0 Comments There's nothing quite like the sound...
14/05/2024
Rethinking Media Archiving with Object Storage
Rethinking Media Archiving with Object Storage Brie Clayton May 13, 2024 0 Comments Media producers today need to maintain online access to all conten...
14/05/2024
Liquid Morphing Motion in After Effects
Liquid Morphing Motion in After Effects Graham Quince May 13, 2024 0 Comments I'm not too sure if it is liquid motion but it's probably the b...
14/05/2024
Why APSC Lenses Might Be All You Need
Why APSC Lenses Might Be All You Need Sean Alami May 13, 2024 0 Comments Exploring the big impact of small sensors: Dive into how APSC lenses offer ci...
14/05/2024
Intelligent Video Effects with Film Impact in Adobe Premiere Pro Transitions
Intelligent Video Effects with Film Impact in Adobe Premiere Pro Transitions Colin Smith May 13, 2024 0 Comments This tutorial is part 2 of a detail...
11/05/2024
Unreal for video Rendering for After Effects
Unreal for video Rendering for After Effects Graham Quince May 10, 2024 0 Comments Welcome to my series on learning Unreal Engine for video producti...
10/05/2024
LOBO Launches Standalone Live-Action Division With Impressive Roster of Directors
LOBO Launches Standalone Live-Action Division With Impressive Roster of Director...
10/05/2024
Limecraft Announces New Platform Update and Preview of MI at MPTS 2024
Limecraft Announces New Platform Update and Preview of MI at MPTS 2024 Brie Clayton May 10, 2024 0 Comments Accompanying image shows the Limecraft Act...
10/05/2024
New FILM LOOK CREATOR in DaVinci Resolve 19 will put LUT creators out of business!
New FILM LOOK CREATOR in DaVinci Resolve 19 will put LUT creators out of busines...
09/05/2024
Yale University's Center for Collaborative Arts and Media (CCAM) Cultivates Creativity with Blackmagic Design
Yale University's Center for Collaborative Arts and Media (CCAM) Cultivates ...
09/05/2024
Blender: Awesome Rack Focus Rig
Blender: Awesome Rack Focus Rig Simon Ubsdell May 9, 2024 0 Comments In which we build a focusing rig in the Blender compositor to enable selective fo...
09/05/2024
Takeshi Kitano's film KUBI graded with DaVinci Resolve
Takeshi Kitano's film KUBI graded with DaVinci Resolve Brie Clayton May 8, 2024 0 Comments Blackmagic Design today announced that DaVinci Resolve ...
09/05/2024
zweiB updates to latest version of R&S CLIPSTER
zweiB updates to latest version of R&S CLIPSTER Brie Clayton May 8, 2024 0 Comments Specialist in deliverables for cinema, events and trade shows Ro...
09/05/2024
Simplify Your Filmmaking with Portable Lights
Simplify Your Filmmaking with Portable Lights Sean Alami May 8, 2024 0 Comments Discover the sleek, mobile Zhiyun lights that enhance cinematic scenes...
09/05/2024
The Benefits of using an Audio Interface
The Benefits of using an Audio Interface Colin Smith May 8, 2024 0 Comments This tutorial takes you through the hardware and software benefits of usin...
08/05/2024
NVIDIA RTX GPU Connects DaVinci Resolve to Power
NVIDIA RTX GPU Connects DaVinci Resolve to Power Brie Clayton May 8, 2024 0 Comments Two of the most important questions that the Creative COW audienc...
08/05/2024
OpenDrives Joins AWS Partner Network
OpenDrives Joins AWS Partner Network Brie Clayton May 7, 2024 0 Comments Atlas software-defined platform now available via AWS trusted partner network...
08/05/2024
Animate AI Matte Paintings in After Effects
Animate AI Matte Paintings in After Effects Graham Quince May 7, 2024 0 Comments Arguably the best video use for AI generated images is Matte Painting...
08/05/2024
Throw Expression in Adobe After Effects
Throw Expression in Adobe After Effects Andy Ford May 7, 2024 0 Comments The Throw expression is a time-saver in After Effects. It allows you to mov...
08/05/2024
Join FilmLight in Toronto: Baselight 6.1, Nara and more
Join FilmLight in Toronto: Baselight 6.1, Nara and more Brie Clayton May 7, 2024 0 Comments Thursday 30th May, from 2:30PM, Hosted by Alter Ego 488 ...
06/05/2024
RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th
RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th Brie Clayton May 6, 2024 0 Comments New game-changing motion graphics & VFX featu...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio Brie Clayton May 3, 2024 0 Comments Blackmagic Design today announced that Colorist M...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Only 3 Weeks Left To Enter The Creative Industries Most Award Brie Clayton May 3, 2024 0 Comments Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear Brie Clayton May 3, 2024 0 Comments By 2032, the esports market is expec...
02/05/2024
Bill Baggelaar Asks the Questions: An Unfiltered Look at Media Supply Chain Transformation
Bill Baggelaar Asks the Questions: An Unfiltered Look at Media Supply Chain Tran...
02/05/2024
Durable Goods Signs Lionel Coleman
Durable Goods Signs Lionel Coleman Brie Clayton May 2, 2024 0 Comments Durable Goods has signed multi-hyphenate director Lionel Coleman for commercial...
02/05/2024
Hitsujibungaku's Music Video GO!!! Shot by Kyotaro Hayashi with Blackmagic Cinema Camera 6K
Hitsujibungaku's Music Video GO!!! Shot by Kyotaro Hayashi with Blackmagic C...
01/05/2024
Time for NAB Reality Check
Time for NAB Reality Check Andy Marken April 30, 2024 0 Comments Above image source - Allegiant, Summit Entertainment Great leaders don't seek...
01/05/2024
Dream Street Productions Switches Live Corporate Events with ATEM Television Studio HD8 ISO
Dream Street Productions Switches Live Corporate Events with ATEM Television Stu...
01/05/2024
lodie Ichter Joins Light Iron as Senior Colorist
lodie Ichter Joins Light Iron as Senior Colorist Brie Clayton April 30, 2024 0 Comments Acclaimed colorist brings global expertise on high-profile pro...
30/04/2024
MRMC Debuts Cinebot Max Camera Robot at NAB 2024
MRMC Debuts Cinebot Max Camera Robot at NAB 2024 Brie Clayton April 30, 2024 0 Comments Expands its range of live-action, motion-control camera robots...
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Participate in the Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show Brie Clayton April 26, 2024 0 Comments SDVI, the leading platform provider for clo...
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and Myriad Solutions
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talent' award
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Picture Shop Announces Chris Evans as Head of Unscripted Brie Clayton April 26, 2024 0 Comments Picture Shop announced Chris Evans will lead Unscripte...