As we approach the end of this 2020, the study of the impact that this unusual year has had on the Broadcast & Media industry is more interesting than ever, not only to confirm some early ideas about what remote working, confinement and the lack of leisure alternatives could cause, but also to begin to understand the new paradigms of an industry whose circumstances have led in many cases to a quantitative, cultural and technological leap forward.
This acceleration and shift in trends seems to have come to stay, so it is worth taking a look, first of all, at the evolution of content consumption in three of the areas that have experienced the most changes: linear television, video on demand and live streaming.
Linear television or the restoration of confidence
As could be expected, during the second and third quarter of 2020 there was a considerable increase in news monitoring on linear TV. According to LogIQ data, news consumption increased up to 80%, to which it is also necessary to add a change in the usual focus of interest from global to local relevance, as audiences sought to learn how their closest environment was evolving.
On the other hand, this renewed interest at present partly compensated for the general stoppage of live sports, a temporary drought that caused great losses for all concerned, as more than 50 disciplines, not including multi-sport events such as the Tokyo 2020 Olympic Games (now 2021) were postponed or cancelled. It is estimated, for example, that this Olympic postponement puts at risk more than $5 billion in television rights, or that FIFA, the international soccer regulatory body, has lost more than $14 billion to date.
Of course, these events have affected media revenues. On the one hand, advertisers are investing less in television (32% less on average according to Devoncroft data) compared to digital media, and on the other hand, the pay TV model is clearly in decline. AT&T recently reported close to 1 million cable TV cancellations in the second quarter of 2020 in the US alone, and it is now one of the business branches to be put up for sale.
Although with the return of many sports activities this income has increased slightly in recent months, most major groups already have a video-on-demand alternative, an immersion in an increasingly competitive landscape.
The increasingly populated VoD scene
If 2019 was the starting point for Streaming Wars, 2020 is a further step in the creation, expansion and consolidation of SVoD platforms, i.e. those that offer content to the user by means of a subscription, without forgetting the increasingly common presence of mixed models and those purely based on ads or AVoD, such as Pluto TV.
Netflix remains the reigning VOD platform with nearly 200 million subscribers, and has experienced unprecedented growth during the pandemic, gaining some 26 million subscribers in the first half of the year, when in 2019 it added less than 28 million throughout the year, although it failed to reach its growth estimate for the first time in the third quarter of 2020, which could be the first indication of a certain market saturation.
In second place is Amazon Prime Video, which to a large extent due to the unparalleled bundle of its Prime service has already accumulated more than 150 million subscribers worldwide, in addition to being the second in investment for its own productions with an estimated expenditure of 7.6 billion dollars, an investment that seems to be paying off judging by the success and recognition of features such as Fleabag or The Marveous Mrs. Maisel.
But without a doubt, the most outstanding case is that of Disney +, which debuted in the USA and Canada a year ago and which, despite still being in the process of international expansion, has already more than 70 million users. Due to this success, Disney recently declared that it will reorganize its structure to reinforce its direct-to-consumer strategy, a trend that was already apparent with the exclusive on-demand release of Mulan last September.
On the opposite side of the coin is the Quibi initiative, a short content platform initially designed for mobile consumption. Despite having great talent for its productions and an initial investment of more than 1 billion dollars, it seems that the combination of a dubious proposal content initially produced only for mobile consumption and with the functionality of being able to flip the image at any time as a star element -, the pandemic and other factors led the vast majority of users (96%) not to keep the application after the trial period, which would lead to its closure after only six months of existence.
Faced with this avalanche of American OTT services from large corporations, several European national media have chosen to ally themselves to be competitive, offering services that add up to the combined catalogs of the members, such as Salto in France, Britbox in the United Kingdom, Joyn in Germany or LovesTv in Spain.
Source: OTT Streaming Wars: Raise or Fold Capgemini
As we mentioned at the beginning of this article, the pandemic has accelerated processes that were already taking place in many households, where the paradigm is no longer the choice between linear TV or streaming, but which platforms to pay for and for how long.
Live streaming is the big winner
Finally, we cannot fail to analyze the phenomenon of live streaming. Because of the pandemic, live streaming platforms have managed to attract a much larger audience than before. As expected, with confinement many people are spending more time on social networks, and the consumption of live content on Facebook Live, Instagram Live, YouTube Gaming, and other platforms such as Twitch has increased considerably.
In fact, Twitch is undoubtedly the leading platform for live streaming, controlling 76% of this market according to Stream Elemen
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
02/06/2024
AE add 3D motion to still photographs
Brie Clayton June 2, 2024
0 Comments
AE add 3D motion to still photographs
May 30, 2024COW Featured Resume: Pa...
01/06/2024
Dustee Jenkins, Chief Public Affairs Officer, Spotify
With billions of people from over 50 countries heading to the polls to cast their vote, 2024 is shaping u...
01/06/2024
Busy this week catching up from the Memorial Day holiday? Our TV Tech weekly wrap-up of all our coverage of new products, services and deployments will get you ...
01/06/2024
Young Sherlock, with Guy Ritchie directing and executive producing, is a go at Prime Video. Hero Fiennes Tiffin plays Sherlock. Prime Video calls it the origin...
01/06/2024
The Los Angeles Sparks-Indiana Fever game on Friday featuring the top two WNBA draft picks, Caitlin Clark and Cameron Brink, was the most watched WNBA game on I...
01/06/2024
Lionsgate, which increased its majority stake in 3 Arts Entertainment in January, said it named Brian Weinstein co-CEO of 3 Arts....
01/06/2024
Netflix is launching four video games based on unscripted series this year. They...
01/06/2024
ABC, CBS, NBC and Fox affiliates switched from their regular programming to carry live coverage of the verdicts in the porn star hush-money trial of former Pres...
31/05/2024
A U.S. Marine fires an FIM-92 Stinger missile during a training exercise in Yuma...
31/05/2024
NEW YORK The global body that sets technical standards for digital advertising h...
31/05/2024
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
Global SVOD revenues will increase by $116.6 billion by 2031, a growth rate of 13.3% per year over the next eight years, according to a new report from MIDiA Re...
31/05/2024
WASHINGTON, D.C. The FCC Media Bureau has announced that effective August 1, 2024 the Commission's TVStudy software will incorporate the most recent U.S. Ce...
31/05/2024
NBCUniversal has announced that its FAST channel TNBC will be rebranding to NBC Comedy Vault on June 1 and that the free streaming service will officially launc...
31/05/2024
PARIS Ateme has announced that the Indonesian public broadcaster TVRI is making the transition to 4K UHD OTT streaming using Ateme technologies....
31/05/2024
The proposal had received support from James Cameron, Andy Serkis, Paul Greengrass, Richard Curtis, and Jeremy Irons
By Matthew Corrigan
Published: May 31, 2...
31/05/2024
According to multiple reports, the new bid from Skydance offers a better deal to Paramounts Class B shareholders, who were said to be unhappy with the companys ...
31/05/2024
The awards recognise women and companies who are stand-out performers, innovators and leaders in the broadcast media technology industry
By Matthew Corrigan
...
31/05/2024
NEW YORK The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Sam...
31/05/2024
The rise of digital platforms is fundamentally changing the broadcast newsroom and its investment in technology according to Jon Roberts, director of technology...
31/05/2024
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
WASHINGTON, D.C. Fifty state broadcasters associations, including the District of Columbia and the Commonwealth of Puerto Rico, have sent a letter to Congressio...
31/05/2024
EVS has announced the appointment of Richard Katz as senior vice president of operations for the North and Latin American (NALA) region. This appointment is par...
31/05/2024
CommScope has announced that it was selected by Casa Systems, Inc. as the highest to acquire Casa's cable business assets and that the two companies have en...
31/05/2024
Robert De Niro won't be receiving the Service to America Leadership Award from the NAB Leadership Foundation after all....
31/05/2024
Viant Technology said it formed an integration with Google Cloud's BigQuery data clean rooms...
31/05/2024
The CW said it will broadcast the 2024 Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop Last year, The CW aired the game when it was called Bar...
31/05/2024
Allen Media Group said it made a deal with Amazon's Fire TV Channel that will make content from several of Allen's outlet available via Fire TV and Echo...
31/05/2024
Robert De Niro, announced as the winner of the NAB's Leadership Foundation's Service to America Leadership Award on May 28, will not get the award. The ...
31/05/2024
Comcast Technology Solutions was selected by AccuWeather to create, manage and distribute linear and over-the-top video channels....
31/05/2024
Connected TV is becoming a bigger deal for consumers and advertisers, according to a new report from TVision....
31/05/2024
By Craig Anderton
Let's get right to what this sounds like. It's not quite feedback or tape reverse, it's well, listen to what it does in this blue...
31/05/2024
31 May 2024
VEON discloses April YTD trading update at its AGM Amsterdam, 31 May 2024 07:00 CEST -
VEON April YTD 2024 Highlights
Total revenue of USD 1,278 ...
31/05/2024
31 May 2024
VEON Announces Its New Board, Names Founder Augie Fabela as Chairman Amsterdam, 31 May 2024, 16.00 CET: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam...
31/05/2024
May 31st, 2024
TRIBECA FESTIVAL AND OPEN AI ANNOUNCE SORA SHORTS'
Five Commissioned Short Films Created Using Sora Debut at 2024 Tribeca Festival
New ...
31/05/2024
In-Venue Technology Wrap-Up: How 4K, IP, and More are Changing the Game Pres Gam...
31/05/2024
UEFA Champions League Final 2024: The host broadcast facts and figures for Real ...
31/05/2024
UEFA Europa Conference League Final 2024: Bringing the broadcast to global TV sc...
31/05/2024
Willow Offers Free 2024 ICC T20 Cricket World Cup Preview via DirecTV, Verizon, ...
31/05/2024
Women's College World Series: ESPN Brings Live Drone, Two-Point Cabled, and ...
31/05/2024
SVG College Summit Brings Video-Production Industry Together in Atlanta in the M...
31/05/2024
UEFA Champions League Final 2024: CBS Sports' UCL Today Studio Show Is Pitch...
31/05/2024
Back to All News
Master of the House' Unveils a Scandalous Tale of Power and Greed on July 18
Entertainment
31 May 2024
GlobalThailand
Link copied to ...
31/05/2024
Back to All News
JEEtu Bhaiya is Back: Kota Factory' Season 3 Arrives on Netflix June 20
Entertainment
31 May 2024
GlobalIndia
Link copied to clipboar...
31/05/2024
Facebook
Twitter
LinkedIn
With around 9,000 employees, Ground Transportation Systems is a global leader in Rail Signaling and Train Control Systems, Telec...
31/05/2024
RT 2FM is the home of music this summer, entertaining listeners across the day and night, with the best music, chat and interviews providing the soundtrack to ...
31/05/2024
After the 2008 financial crisis and increased risk-management regulations that f...
As we approach the end of this 2020, the study of the impact that this unusual year has had on the Broadcast & Media industry is more interesting than ever, not only to confirm some early ideas about what remote working, confinement and the lack of leisure alternatives could cause, but also to begin to understand the new paradigms of an industry whose circumstances have led in many cases to a quantitative, cultural and technological leap forward. 
