Genelec harnesses the elements at Naturkraft with Smart IP posted: 03/11/2020
Naturkraft is a new experience centre in the Danish town of Ringk bing, West Jutland, which aims to increase awareness of nature and the forces that shape our world as a way of encouraging more sustainable behaviour. Visitors are treated to a rich array of exhibitions and learning experiences - outside there are eight different types of natural environment whilst indoors, an iconic 5500 sq metre building designed to integrate into the flat coastal landscape offers a range of fascinating exhibitions. Digital experience creators, No Parking, were responsible for the design and development of the main installations inside the Exploratorium including IT and AV equipment. No Parking selected a Smart IP sound system from Genelec as the ideal audio partner for their designs.
Our background is AV production and integration with a focus on experience design, explains No Parking director, Morten Ranmar. We were chosen for this particular task because of the complexity and scale of the project which required a lot of careful planning to ensure the best visitor experience. From an audio perspective we decided to use Genelec's Smart IP solution for two of the installations for the simple reason that it was absolutely perfect for our needs and we know we can count on great support if it's required.
The exhibitions in the main building are dedicated to the forces of nature as they exist in the local environment of West Jutland. Naturally, the sea plays a huge part in the lives of West Jutlanders, so one of the main installations is the majestic recreation of a North Sea wave. Visitors can walk up to the first floor through the wave accompanied by powerful audio effects triggered by motion sensors and delivered by eight RAW finish Genelec 4430 Smart IP loudspeakers.
The aim was to create the sensation of what it would be like to be in the midst of the rushing wave, through sound, lighting, video projection and architecture, describes Ranmar. Genelec Smart IP was an ideal choice for us for the audio element thanks to the proven quality of the loudspeakers - you can really hear every detail, even at low levels - the pleasing form factor, and of course the Smart IP technology that delivers audio, power and control over a single network cable. There are no external amplifiers to worry about, and the installation is incredibly neat and tidy. We can take audio from several sources if required - in this instance we have a basic ambience mix in eight channels plus sound effects - and the Dante network means we can re-route the signal as required or change the source when the installation changes, so it's an extremely flexible solution that can adapt as exhibits change and evolve.
The cherry on the cake was the beautiful RAW finish which perfectly complemented the architecture for the Wave installation, and of course scores very highly on the sustainability scale. This is an extremely important factor for Naturkraft for whom sustainability - along with climate and nature - is one of the key drivers that prompted its creation. Even Genelec's non-RAW finished products are made from recycled aluminium according to sustainable processes, so they would have been a perfect choice regardless.
Indeed, No Parking deployed eight 4420 Smart IP loudspeakers in white for Naturkraft's West Jutland and Nature of Humans exhibits which describe the different landscapes that can be seen across West Jutland. Visitors will learn how the different forces of biology, geology and cultural history have interacted together over time to create the environment we see today.
Museum and visitor attractions have evolved enormously over the last twenty years to become rich, interactive experiences that involve all of the senses, says Ranmar. Sound is of course an integral part of the mix, and as integrators, the onus is on us to select the equipment we need to deliver the best possible experience. Genelec ranks very high on the list thanks to the extremely high quality and reliability of their products, and their Smart IP technology makes them even easier to integrate. I'm looking forward to seeing even more models in the Smart IP range in the future.
About Genelec
Since the founding of Genelec in 1978, professional loudspeakers have been at the core of the business. An unrivalled commitment to research and development has resulted in a number of industry firsts and established Genelec as the industry leader in active loudspeakers. Over forty years later Genelec loudspeaker products remain true to the original philosophy, offering reliability, neutral sound reproduction regardless of size, as well as the ability to adapt to the acoustic conditions of the listening environment. Genelec customers receive paramount support in the field, from acoustical advice and calibration services to technical service and long product life span. Buying a Genelec product is a secure long-term investment in outstanding and reliable audio reproduction.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
02/06/2024
AE add 3D motion to still photographs
Brie Clayton June 2, 2024
0 Comments
AE add 3D motion to still photographs
May 30, 2024COW Featured Resume: Pa...
01/06/2024
Dustee Jenkins, Chief Public Affairs Officer, Spotify
With billions of people from over 50 countries heading to the polls to cast their vote, 2024 is shaping u...
01/06/2024
Busy this week catching up from the Memorial Day holiday? Our TV Tech weekly wrap-up of all our coverage of new products, services and deployments will get you ...
01/06/2024
Young Sherlock, with Guy Ritchie directing and executive producing, is a go at Prime Video. Hero Fiennes Tiffin plays Sherlock. Prime Video calls it the origin...
01/06/2024
The Los Angeles Sparks-Indiana Fever game on Friday featuring the top two WNBA draft picks, Caitlin Clark and Cameron Brink, was the most watched WNBA game on I...
01/06/2024
Lionsgate, which increased its majority stake in 3 Arts Entertainment in January, said it named Brian Weinstein co-CEO of 3 Arts....
01/06/2024
Netflix is launching four video games based on unscripted series this year. They...
01/06/2024
ABC, CBS, NBC and Fox affiliates switched from their regular programming to carry live coverage of the verdicts in the porn star hush-money trial of former Pres...
31/05/2024
A U.S. Marine fires an FIM-92 Stinger missile during a training exercise in Yuma...
31/05/2024
NEW YORK The global body that sets technical standards for digital advertising h...
31/05/2024
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
Global SVOD revenues will increase by $116.6 billion by 2031, a growth rate of 13.3% per year over the next eight years, according to a new report from MIDiA Re...
31/05/2024
WASHINGTON, D.C. The FCC Media Bureau has announced that effective August 1, 2024 the Commission's TVStudy software will incorporate the most recent U.S. Ce...
31/05/2024
NBCUniversal has announced that its FAST channel TNBC will be rebranding to NBC Comedy Vault on June 1 and that the free streaming service will officially launc...
31/05/2024
PARIS Ateme has announced that the Indonesian public broadcaster TVRI is making the transition to 4K UHD OTT streaming using Ateme technologies....
31/05/2024
The proposal had received support from James Cameron, Andy Serkis, Paul Greengrass, Richard Curtis, and Jeremy Irons
By Matthew Corrigan
Published: May 31, 2...
31/05/2024
According to multiple reports, the new bid from Skydance offers a better deal to Paramounts Class B shareholders, who were said to be unhappy with the companys ...
31/05/2024
The awards recognise women and companies who are stand-out performers, innovators and leaders in the broadcast media technology industry
By Matthew Corrigan
...
31/05/2024
NEW YORK The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Sam...
31/05/2024
The rise of digital platforms is fundamentally changing the broadcast newsroom and its investment in technology according to Jon Roberts, director of technology...
31/05/2024
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
WASHINGTON, D.C. Fifty state broadcasters associations, including the District of Columbia and the Commonwealth of Puerto Rico, have sent a letter to Congressio...
31/05/2024
EVS has announced the appointment of Richard Katz as senior vice president of operations for the North and Latin American (NALA) region. This appointment is par...
31/05/2024
CommScope has announced that it was selected by Casa Systems, Inc. as the highest to acquire Casa's cable business assets and that the two companies have en...
31/05/2024
Robert De Niro won't be receiving the Service to America Leadership Award from the NAB Leadership Foundation after all....
31/05/2024
Viant Technology said it formed an integration with Google Cloud's BigQuery data clean rooms...
31/05/2024
The CW said it will broadcast the 2024 Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop Last year, The CW aired the game when it was called Bar...
31/05/2024
Allen Media Group said it made a deal with Amazon's Fire TV Channel that will make content from several of Allen's outlet available via Fire TV and Echo...
31/05/2024
Robert De Niro, announced as the winner of the NAB's Leadership Foundation's Service to America Leadership Award on May 28, will not get the award. The ...
31/05/2024
Comcast Technology Solutions was selected by AccuWeather to create, manage and distribute linear and over-the-top video channels....
31/05/2024
Connected TV is becoming a bigger deal for consumers and advertisers, according to a new report from TVision....
31/05/2024
By Craig Anderton
Let's get right to what this sounds like. It's not quite feedback or tape reverse, it's well, listen to what it does in this blue...
31/05/2024
31 May 2024
VEON discloses April YTD trading update at its AGM Amsterdam, 31 May 2024 07:00 CEST -
VEON April YTD 2024 Highlights
Total revenue of USD 1,278 ...
31/05/2024
31 May 2024
VEON Announces Its New Board, Names Founder Augie Fabela as Chairman Amsterdam, 31 May 2024, 16.00 CET: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam...
31/05/2024
May 31st, 2024
TRIBECA FESTIVAL AND OPEN AI ANNOUNCE SORA SHORTS'
Five Commissioned Short Films Created Using Sora Debut at 2024 Tribeca Festival
New ...
31/05/2024
In-Venue Technology Wrap-Up: How 4K, IP, and More are Changing the Game Pres Gam...
31/05/2024
UEFA Champions League Final 2024: The host broadcast facts and figures for Real ...
31/05/2024
UEFA Europa Conference League Final 2024: Bringing the broadcast to global TV sc...
31/05/2024
Willow Offers Free 2024 ICC T20 Cricket World Cup Preview via DirecTV, Verizon, ...
31/05/2024
Women's College World Series: ESPN Brings Live Drone, Two-Point Cabled, and ...
31/05/2024
SVG College Summit Brings Video-Production Industry Together in Atlanta in the M...
31/05/2024
UEFA Champions League Final 2024: CBS Sports' UCL Today Studio Show Is Pitch...
31/05/2024
Back to All News
Master of the House' Unveils a Scandalous Tale of Power and Greed on July 18
Entertainment
31 May 2024
GlobalThailand
Link copied to ...
31/05/2024
Back to All News
JEEtu Bhaiya is Back: Kota Factory' Season 3 Arrives on Netflix June 20
Entertainment
31 May 2024
GlobalIndia
Link copied to clipboar...
31/05/2024
Facebook
Twitter
LinkedIn
With around 9,000 employees, Ground Transportation Systems is a global leader in Rail Signaling and Train Control Systems, Telec...
31/05/2024
RT 2FM is the home of music this summer, entertaining listeners across the day and night, with the best music, chat and interviews providing the soundtrack to ...
31/05/2024
After the 2008 financial crisis and increased risk-management regulations that f...
Genelec harnesses the elements at Naturkraft with Smart IP posted: 03/11/2020 
