MIPTV and the Wit devoted to Spain in the Top 5 worldwide among providers of fiction formats
01/04/2014
The umbrella stand of Audiovisual from Spain volver a estar presente en el mercado Internacional de Programas de televisi n MIPTV de Cannes, uno de los eventos m s importantes del mundo para el sector y que este a o se desarrollar entre el 5 y el 11 de abril. La asistencia a esta cita internacional, esta organizada por ICEX, Espa a Exportaci n e Inversiones, en colaboraci n con FAPAE, Confederaci n de productores audiovisuales espa oles.
The Wit Guide to Scripted Formats 2014, primer estudio internacional realizado sobre la comercializaci n y producci n de formatos de ficci n, sit a a los formatos espa oles en un lugar de referencia mundial. Virginia Mouseler, CEO de la consultora The Wit, dar a conocer las primeras conclusiones de este informe en la conferencia 2014: The Explosion of Scripted Formats' durante Mip Formats el domingo 6 de abril (16:10 17:00 Auditorio A) y nuevamente en la conferencia Fresh Tv Fiction del martes 8 de abril (13:00 a 13:45 Gran Auditorio) durante MIP TV.
Seg n este informe la ficci n espa ola es una de las m s relevantes y tambi n de las m s buscadas para ser adaptadas localmente en otros territorios, situ ndose la industria espa ola entre los 5 pa ses proveedores de formatos de ficci n m s importantes del mundo. Esta posici n hace referencia tanto al n mero de formatos adaptados internacionalmente, como al n mero de adaptaciones producidas en base a formatos de ficci n espa oles y al n mero de proyectos de adaptaciones basadas en ficci n espa ola.
El informe completo The Wit Guide to Scripted Formats 2014, mostrar no solo rankings sino tambi n un an lisis detallado sobre los formatos de ficci n mas vendidos, pa ses y productoras mas creativas, compradores actuales de formatos de ficci n, pa ses y canales de televisi n que m s adquieren as como quienes son actualmente los proveedores m s importantes del mundo. Este informe ser comercializado directamente por la consultora.
Magnificent results of hearing
The good shopping time of Spanish fiction content testify to the excellent results of hearing that both the original versions and the local adaptations are making internationally cases as the Italian adaptation for RAI in the drama series Bracelet Red basada en la serie de Filmax es l der de audiencia de emisi n en este pa s, como lo es tambi n el serial de Boomerang Tv The secret of the old bridge emitido en su versi n original por Canale 5 del grupo Mediaset Italia que arrasa a diario con mas de 3 millones de espectadores y que en su formato original se ha vendido en Croacia, Eslovenia, Francia, Macedonia, Montenegro, Serbia y Ucrania. Tras arrasar en t rminos de audiencia en Telecinco con casi 4 millones de espectadores y un 22,2% de cuota de pantalla y acaparar el aplauso de la cr tica, Stolen children ser ofrecida en Francia a trav s de M6; en Italia a trav s de uno de los canales de Mediaset; y en Rusia y el resto de estados ex sovi ticos de Armenia, Azerbaiy n, Bielorrusia, Estonia, Georgia, Kazajist n, Kirguist n, Letonia, Lituania, Moldavia, Tayikist n, Turkmenist n, Ucrania y Uzbekist n a trav s del canal AXN de Sony Pictures.
There are many more cases like for example Live singing serie producida por Doble Filo, Grupo Secuoya, para Antena 3, que ser emitida en China, Brasil, Colombia, Venezuela, Bolivia, Paraguay y Chile y por mencionar algunas de las ltimas adaptaciones internacionales de xito, destacar El barco distribuida por Imagina International Sales se estren el pasado mes de enero en Rusia y la versi n original doblada ya ha sido emitida en 50 pa ses repartidos entre Latinoam rica y Europa del Este, y la serie de Boomerang TV Los misterios de Laura ha logrado un sobresaliente xito comercial la primeras cuatro versiones internacionales ver n la luz a lo largo de este primer semestre de a o con las adaptaciones de EE.UU., Benelux, Italia y Rusia.
Los formatos espa oles, cotizan al alza
Con menos espacio de emisi n en las pantallas espa olas que en las internacionales, las productoras de entretenimiento espa olas est n logrando importantes datos de audiencia y prestigio con la adaptaci n de sus formatos en los mas diversos pa ses y para muy diversos perfiles de audiencia.
Phileas Producciones es una de las productoras independientes espa olas que mejores resultados internacionales est logrando, con formatos propios en el aire en 3 pa ses y numerosos contratos de opci n sobre sus formatos. El formato concurso de calle No lo digas, tr elo! puede verse actualmente en Alemania a trav s de Eins Plus cadena de ARD y en Suiza a trav s de Zwei SRF. La audiencia del programa duplica a la audiencia media de ambos canales y la segunda temporada acaba de comenzar a emitirse en Alemania en marzo de este a o. The ATM ha sido producido en Polonia para Pulso TV y ya confirmada su producci n en Rusia, donde podr verse en Rusia 1, y a trav s de Globo TV en Brasil.
Para este formato la productora ha logrado cerrar contratos de opci n en Oriente Medio con Inmedia Plus y para Reino Unido y EE.UU donde podr a llegar en breve de la mano de Studio Lambert.
Pausoka que lleva tambi n varios a os con una activa presencia comercial internacional comenta a trav s de Xabier Zabaleta desde hace unos a os, intentamos que nuestros formatos tengan un componente internacional. De esta manera, tenemos dos formatos que son bastante parad jicos porque se est n emitiendo o se van a emitir en el extranjero, cuando en Espa a no hemos hecho m
LINK: | http://www.panoramaaudiovisual.com/en/2014/04/01/MIPTV-and-the-wit-dev... |
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